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Subtitling and Dual-sound technology

 

Subtitling and dual-sound technology has also helped the channels reach out to a wider audience. According to a study conducted by MDA in 2013, 54.4% of the respondents said they would be more likely to watch local programmes if there were subtitles. Also, 40.1% of the respondents indicated that dual-sound would prompt them to watch more Mediacorp programmes.  

 

Channel U now has subtitles in both Mandarin and English for its dramas, and also Chinese subtitles for its news. Especially since a bulk of its dramas is imported, having both Mandarin and English subtitles allow everyone to enjoy the programmes, and is not limited to ethnic Chinese.

 

In addition, the younger generation of Korean drama and Japanese drama viewers prefer watching these dramas in their original language instead of having it dubbed in Chinese. The introduction of dual-sound technology now allows the younger generation to view the dramas in the original language, while still catering to the older group of audience who prefers having the drama dubbed.

Digital/ HD TV
 

There has been a vast improvement in video and broadcast technology since the start of the stations. To keep up with the advancement and increased expectations of viewers, MediaCorp had also made a shift to broadcasting in HD. Broadcasting standards had changed, and Mediacorp is making a move towards being fully digital. Mediacorp digital TV uses the digital TV standard DVB-T2, an upgrade from the current DVB-T technology.

 

With the shift in broadcasting standards, the local audience can now enjoy higher quality pictures and superior sound.

 

Since December 2013, while all seven MediaCorp channels are broadcast in digital, four channels are also broadcast in HD – Channel 5, Channel 8, Suria and Vasantham. The remaining three: Channel NewsAsia, Channel U and okto will be upgraded to HD by 2016.

Online Social Platforms

 

With the increasing reliance on the Internet and social media to connect the world, MediaCorp had made a move to using social media like Facebook and Instagram to extend its reach to a greater audience.

Mediacorp Studios Production Resource

 

MediaCorp is not only a broadcaster, but also produces a bulk of its dramas. To match up with the changing demands of the audience and to match up from the increasing competition from other countries, Mediacorp Studios has to up its production standards as well. As its name suggests, Mediacorp Studios Production Resource is responsible for the on-screen aesthetics.

  • Set Design

    • ​Visual concepts and stage designs

  • Image Creation

    • ​Make-up, styling and costumes

  • Props

    • ​Ranging from modern to periodic dramas

  • Editing

    • ​Provides linear and non-linear HD and SD services.

    • Provides tape transfer and duplication services

  • Studios and Location Crew

    • ​Crews specializing in indoor and outdoor location filming

  • Audio Post

    • ​Specializes in Music and Sound Effect Design

    • Includes music composition and sound recording

  • Digital Post

    • Specializes in Broadcast Design, Motion Graphic, Visual Effects, Compositing, Colour Grading and more

  • Library

    • Keeps an archive of locally produced programmes broadcast on Singapore television, dating back to 1960s.

    • ​Stores a collection of footages on Singapore in various categories

MOBTV was initially introduced on public buses and public areas, allowing the audience to watch the productions as they travel. With the introduction of 3G technology, people can now stream their dramas on their phones, and hence there is no longer a need for this.

 

MOBTV (Video On Demand) was launched in 2006. It enabled viewers a platform to access and view different TV programmes. By paying a monthly subscription, they were able to watch dramas ahead of their television broadcast. 

 

Xinmsn was a collaboration between Mediacorp and Microsoft, established in 2010. MOBTV had merged with Xinmsn and a key feature was the catch-up TV. New episodes and dramas are available online on the catch-up TV within 24 hours of its broadcast, and this gives the audience who had missed the drama to watch it at their convenience.

 

Toggle.sg, was launched in 2013. It is a Mediacorp platform which provides viewing services and features local TV programmes from Suria, Channel U and others. Toggle was further extended to a Toggle Now app, allowing audience interaction while watching certain shows, such as its use in the voting process of Project Superstar 2014.

Online Viewing Channels 

 

With the increasing reliance on the Internet, the way in which audience watch dramas and television has changed. In contrast to having their television viewing schedules restricted by the broadcaster's programming, the audience now have the option of watching their favourite drama serials at their convenience. Also, with the rise of video sharing and streaming sites like YouTube and Viikii, the audience is now given a wider range of shows to choose from. 

 

In response to the changing habits of television viewing, MediaCorp had also moved to the Internet to allow the audience to be able to watch its productions at their convenience. The idea of Television on Demand and Catch-up TV allows audiences to watch their dramas at their convenience, and even before its broadcast on the terrestrial channels. Selected variety shows and dramas are also available online within 24 hours after its broadcast on Television.

Technology

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